Emma Sinclair, A British winemaker who has seen an increase in profits, wonders how much of this is contributed by demand, the growing UK female client base, and unreliable weather.
When wondering around the off-license, it is hard to imagine vineyards in the countryside of the country. The weather here is very cold and wet. Although the British always have the weather on their lips, there do not connect this to the performance of businesses.
However, the wine industry in the country is going well. The current heat wave is a blessing to wine makers, after suffering poor harvests in the recent past. The CEO of Chappel Down Wines, Frazer Thomson, last week praised the profits experienced at home and abroad.
Mr. Thomson, who worked at Whitbread as a strategy director, joined the wine industry from the corporate world after realizing that there was no challenge within the sector. He finds it much more fun to work in the wine industry.
It seems that there will not be a shortage of female customers since most women have taken to drinking wine toady, when compared to the past. The October issue of the journal called Alcoholism: Clinical and Experimental Research, will portray the fact that women in university were drinking more than the male population.
The study, performed at University of Sunderland, has said that 60% of women who come from well-up backgrounds take more than the recommended 3 units of alcohol per day.
Another study done a few years ago showed that more than 50% of wine takers were ladies. It found that women take more than a glass of wine a week. In the past, people thought that good wine was an oxymoron, just like calorie-free chocolate and fat-free cheese were. However the renaissance is here and good English wine is being appreciated.
A long time ago, when Britain was still attached to Europe mainland, the South East of the island was connected to Champaign producing regions of today, in France. During the Roman times, there was a great increase in the amount of wine grown in England. The growth also happened between 950 and 1250 AD when there was some global warming.