Patisserie Valerie opens in York

This past weekend the Patisserie Valerie officially opened their doors to the public with a packed house including the Lord Mayor of York Councillor Susan Galloway.

The opening was just one part of the Company’s expansion which has already led to many businesses and customers sampling their combination of catering, breakfasts, cakes, and other indulgent specialties.

Two Patisserie Valerie shops opened in Leeds last year and now the new York shop shows that the company has been able to move its base North as well creating an additional new 25 jobs in the process.

The bakery got its start in London and has slowly been expanding around the country since then with its brand becoming so well known that by Saturday mid morning queues were already forming as people waited to get their chance inside to sample the delicacies.

Chief Executive Officer for Patisserie Valerie Paul May stated that the plan for 2011 is to open more shops around England and York is a great place to kick off the year’s expansion with.
Customers commented that it was great not have to trek into London to find a Patisserie Valerie, but have one in their own area – and one of our biggest fans turned out to be the Lord Mayor herself. We were delighted to welcome her and all the other customers who joined us.

Some might find this enthusiastic reaction surprising – after all we keep being told that shopping is in decline and that retailers are struggling to find enough customers.

This is not our experience however. In times of recession, people need an affordable treat to cheer themselves up – and when things are going well, they want to celebrate.

We provide a dazzling array of pure indulgence in the form of our delicious cake range, but we do not neglect the basics of breakfasts, lunches etc matched with quick and excellent service. Many business breakfast clubs use our facilities early in the mornings for example.

We provide businesses with a delivered catering service and at the other extreme, decorated wedding cakes.

All of this puts us in a different market place from any other operator. This is why we have been able to add so many new customers in the last year.

We really believe that we are helping to add to the shopping experience and entice shoppers.”

Founded in 1926 by a Belgian – Madame Valerie, Patisserie Valerie has, over the years welcomed many celebrities though its doors where they and others can indulge themselves, whilst watching the world go by.

For more details of why Patisserie Valerie is so popular, go to