Independent vegetarian cafe ‘iydea’, in Brighton’s bustling North Laine area, has won the prestigious ‘Best Vegetarian Society approved eating out’ national award from The Vegetarian Society.
Accepting the title at the 2010 Vegetarian Society award ceremony in London, iydea’s owner, Steve Billam, said ‘We’ve worked extremely hard as a team to provide the best vegetarian restaurant in Brighton, so it’s very gratifying to have that effort recognised by The Vegetarian Society judges.’
Said Steve, ‘iydea, is one of a kind – an express vegetarian canteen that offers fresh, healthy, world food available to eat in or take away, with fresh menus and new ideas every day. We first opened our doors in July 2006 in Kensington Gardens, with 5 members of staff, and now employ more than twenty. We’ve become something of an institution as one of the busiest and most popular lunch spots in Brighton’
Iydea offers a new experience to busy lunchtime diners – high quality food, good value and the widest choice, served at top speed. You really can have your meal in less than a minute and make the most of your lunchtime.
Iydea’s growing popularity is such that customers pile through the door each day. ‘Don’t be put off by the queue,’ says Steve, ‘no one is ever left waiting long as our serving operation keeps the crowd moving like a well oiled machine. Sharing tables with strangers is the norm and adds to the buzzy and friendly atmosphere.’
Menus change daily and iydea caters for a range of dietary requirements. All dishes are clearly marked as to their suitability for vegetarians, vegans and coeliacs.
‘Although we are Brighton’s best-known vegetarian lunch spot,’ says Steve, ‘it comes as a surprise to know that around 90 per cent of our customers are non-vegetarians. Our aim is to simply to provide real food, fast – iydea truly is a place for everyone. You could say we’re a great idea!’