Field&flower provide the catering for this year's Great Weston Ride

The Great Weston Ride is a cycling event that takes place every year in July and it runs for 56 miles. This year catering for the event is being provided by the company field&flower.

The event is becoming more and more popular every year and it takes people on a beautiful journey through Somerset before the ride ends at Weston-super-Mare. This year at the end of the race, participants are going to enjoy wonderfully produced foods by the caterers which have sourced food from the local area.

The organiser of the event is Darren McKimm who has said, “We are always looking at ways to improve the events and offering improved catering is a fantastic way to do this. We already know that the ride is a fantastic experience and this year participants are going to not just be able to enjoy this, but also enjoy some exceptional food.”

The catering company, field&flower have been used at very high profile events in the past, such as catering for the VIP lounge at Virgin’s V Festival. Mr McKimm continued, “We want the catering to reflect food from the local area and this is just what this catering company is capable of. They have a strong identity in the local community and they make sure that the products are always of the highest quality.”

The company was established in 2010 and they source all their food locally from various farms in Somerset. Since founding the company they have expanded significantly and is now sending their produce all over the country.

James Mansfield is the co-founder of the company and he has said, “As soon as we heard about this cycling event we knew we had to be involved with it. It is not often that we get to do catering for high-profile events in the local area and so when they do come along we definitely like to get involved.”

The food is going to be provided to the cyclists free of charge, as it is included in the entry fee of the event. As well as cyclists, the company are going to be catering for people who are just coming to watch the event and so everyone will be able to get a taste of the West Country.

The ride is something that appeals to cyclists of all levels and it is one where experienced cyclist ride alongside beginners. This is the events third year and in the past it has received exceptionally positive reviews from all those who have been involved. The event is designed to raise money for charity, but this is not obligatory. Last year the event raised over £30,000 for a wide range of charities associated with the event.