The UK’s first ever Caribbean Food week is being launched by Grace Foods UK and will run for a week from the 20th-27th August. This event is to celebrate the ever increasing popularity of this most exotic of cuisines and to encourage even more Brits to experience the true taste of the Caribbean.
Caribbean Food Week has also been timed to get revellers well and truly in the spirit for the Notting Hill Carnival, the biggest street festival in Europe, which will take place at the end of the week long event. With Brits increasingly looking to try new, exciting flavours, and sales of Caribbean dishes increasing by 20% over the past year, it looks like curried goat, jerk chicken,coconut pannacotta, callaloo, salt fish and ackee are going to go down a storm.
During Caribbean Food Week, shoppers at Sainsbury’s, Tesco and Morrisons will be able to try delicious samples of exciting Caribbean food. Grace Foods, the UK’s number 1 Caribbean Food and Drink company*, will be helping customers to embrace this delicious cuisine and make their own tasty dishes at home with easy-to-follow recipe cards available in supermarkets, on magazine adverts and on Facebook. The Facebook page will have a handy guide to Caribbean ingredients and how to use them.
The growth in popularity of Caribbean food is part of a British love affair with all things Caribbean, with the islands being voted our ideal holiday destination in a recent survey, new worldwide adulation for Jamaican sporting stars like Usain Bolt and Shelly-Ann Fraser-Pryce and exciting summer events, such as carnivals, taking place across the country.
Ryan Mack, Managing Director of Grace Foods UK, said: “Millions of people are already eating and drinking Caribbean products regularly, but we want to really encourage people to sample the wonderfully diverse flavours of food and drink from the region and try exciting new recipes at home.
“We can’t rely on the weather, but the UK’s first Caribbean Food Week will definitely brighten things up in the kitchen this summer!”
Look out for Grace Foods UK’s Caribbean products in the World Foods aisle in the supermarket and in specialist stores.
‘Like’ Caribbean Food Week on Facebook for news, recipes and details of where you can try samples – www.facebook.com/caribbeanfoodweek
Twitter – @CaribbeanFoodWk