Whiskey lovers across the globe have real cause to celebrate, thanks to the launch of the most comprehensive mobile whiskey app ever produced; Jim Murray’s Whiskey Bible Pro 2012. Written by the doyen of whiskey, Jim Murray, there is a staggering 4500 whiskey tasting notes on the app, of which 1500 have been personally tasted and then rated by Jim Murray during the past 4 months.
The app has been designed to harness all Jim Murray’s experience and also his status as the leading writer and author on all things whiskey. It provides honest and independent advice on whiskey to the user, and this feature will allow anybody, irrespective of their experience with whiskey, to walk into a bar or a shop and have confidence in what they are buying.
‘People can be intimidated by the high price of whisky, particularly at this time of year when the sheer number of whiskies made available, increases significantly’, comments Jim Murray. ‘ Add the many styles, country of production; finishes and ages on offer, and it’s easy to why people don’t want to take a risk on a unknown bottle which can cost upwards of £50’, he continues.
Launched in a Standard and Pro versions, Jim Murray’s Whisky Bible app will be available on Android and Apple ITunes platforms.
In its standard format, the app offers outstanding value and choice for those who are simply looking for quick independent guidance on what to expect from any individual whisky. Featuring short-form tasting notes, this format will be of particular use to the inexperienced whisky buyer and those wishing to build their whisky knowledge in ‘bite-sized’ chunks. Featuring 13 individual sets of tasting notes from the key whisky-producing regions of the world, the standard Whisky Bible is priced at £1.49 for each of the regions purchased.
The Pro version of the app is a full-blown mobile version of Jim Murray’s highly rated Whisky Bible 2012. Priced £12.99 this version carries Murray’s full set of tasting notes for all 4,500 entries in the 2012 Whisky Bible, making it the most comprehensive and detailed collection of tasting notes available anywhere on the planet!
Both Whisky Bible app formats feature an easy to use search mechanism enabling users to explore the world of whisky by type, distillery, or brand name. Searches can also be carried out using country, region, and age or by using a single word search facility that enables users to identify whiskies that have a particular taste or flavour profile.
“If I had been a given a Pound, Euro or Dollar for every time I had been asked to give advise on what whisky to buy, I would be a very wealthy man indeed; but sadly I’m not. And whilst I would truly love to be able to answer these questions on an individual basis, I can’t, which makes the launch of the Whisky Bible app such a rewarding exercise.
For the first time ever whisky buyers will be able to draw upon my experience, knowledge and my vast collection of tasting notes at a time and place where it matters most; when faced with ubiquitous wall of whisky in a bar or in a retail store. I hope that once armed this app, consumers will be encouraged to explore the rich and diverse world of whisky with confidence“, concludes Murray.
Printed copies of Jim Murray’s Whisky Bible, priced £12.99/ $19.99 are available through good book shops. Signed copies by the author can be purchased from www.whiskybible.com.