Christchurch Food & Wine Festival has again worked with Bournemouth-based creative and print specialist the Global Group to bring a new sparkle to the branding for the successful annual event, now in its 17th year.
The festival organisers initially worked with Global last year, when the design company, which specialises in the food and hospitality business, created a distinctive new identity to reflect the major occasion the Christchurch festival has become. The event was bigger and better than ever in 2015, with an extended programme including a new Festival Village at the Quay, host to stalls, music, and demonstrations – and Global’s branding work was seen by over 100,000 visitors.
The designs saw local landmarks given a clever ‘foodie’ twist: the Priory church was recreated using bread, a wine bottle and a fish bottle opener, also referencing the ancient symbols of Christianity; boats on the river were represented by peas, carrots and noodles in a soup; and the bandstand became a giant cupcake.
This year sees the brand evolve with a more vintage feel to the bespoke graphics, creating a strong identity that will be used to bring uniformity across a range of event communications. The designs will feature on the event’s website, leaflets, posters, booking forms, and the event guide – a must-have item which includes a full timetable for the festival, lots of information on the personalities appearing, as well as visitor offers and discount vouchers to be used in businesses around the town.
The festival’s rebrand reflects two of the passions of the creative team behind it: the beauty of the local area and good food! Darren Mooney, creative director at the Global Group says: “We were really pleased with how last year’s new look was received. The organisers and the visitors loved it, but also so did the many local businesses which get involved in the Christchurch Food & Wine Festival and see the event as a major way for the town to raise its profile nationally and internationally.
“The festival grows and evolves every year, and it’s great to be able to develop the brand to reflect this. It’s also a lot of fun to take a fresh look at the local landmarks we know and love, and think about how they can be translated into food!”
The Christchurch Food & Wine Festival’s new look has already been seen at the annual pancake races, held near the Priory on Shrove Tuesday, 9th February.
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